Best practices for LinkedIn company pages

Key takeaway’s

  • Optimize Page Details: Fill out your LinkedIn company page completely for better visibility.
  • Leverage Employee Networks: Encourage team engagement to amplify reach.
  • Post Relevant Content: Regular updates with insightful content boost engagement and establish authority.

In today’s digital age, having a strong presence on LinkedIn is crucial for companies looking to gain views and connect with potential clients and partners. The best practices for LinkedIn company pages are constantly evolving, and it’s important for businesses to stay updated on the latest strategies. From optimizing the company page with relevant keywords to regularly sharing engaging and informative content, there are numerous best company practices to consider. In this article, we will explore the best practices for companies on LinkedIn.

Here are 10 best practices for LinkedIn company pages

best practices for LinkedIn company pages

1. Complete all Page details with in-depth information about your company.

Ensuring every section of your LinkedIn company page is filled out with detailed, accurate information about your business is foundational. This includes your company overview, size, industry, website link, and location. A comprehensive page not only improves your visibility on LinkedIn but also makes your company more searchable both on the platform and via search engines. It’s important to convey the essence of your brand, your company’s mission, and the values that drive your business forward.

2. Add important Page admins.

Empower key members of your team by adding them as page admins. This not only distributes the responsibility of updating and maintaining the page but also leverages the diverse perspectives within your team. Admins can help keep the content fresh, engage with your audience, and provide insights into the analytics of your page’s performance. Choose individuals who are well-versed in your company’s social media strategy and who can consistently represent your brand’s voice.

3. Keep your images up-to-date.

Visuals play a crucial role in capturing the attention of your audience. Make sure your logo and cover image are not only high quality but also current and aligned with your branding. These images are often the first impression potential clients, partners, and employees get of your company on LinkedIn, so it’s essential they are kept up-to-date. Regularly refreshing your cover image can also reflect seasonal campaigns, special events, or milestones, keeping your page dynamic and engaging.

4. Engage with your audience.

Interaction is key to building a community around your brand. Respond to comments, share relevant content, and participate in conversations. LinkedIn’s algorithm favors pages that engage with their audience, so active participation can also enhance your visibility on the platform. Consider incorporating polls, questions, or calls-to-action in your posts to encourage interaction. Showcasing your company’s expertise through valuable insights, industry news, and thought leadership can further engage and grow your audience.

5. Use Rich Media on your posts

Embracing rich media in your posts is akin to adding vibrancy to a canvas that demands attention. Incorporating high-quality images, videos, infographics, and interactive elements can dramatically increase engagement and time spent on your posts. Visual content not only breaks the monotony of text-heavy feeds but also aids in better message retention and brand recall. When you share a new product or celebrate a milestone, let visuals lead the narrative to captivate and resonate with your audience.

6. Keep Your Updates Short, Sweet, and Spicy

In a world where attention is a prized commodity, the effectiveness of your message lies in its brevity and zing. Short, impactful updates that pack a punch can ignite curiosity and encourage interaction. Blend in a bit of your brand personality—be it witty, insightful, or inspirational—to add that ‘spice’ which makes your content memorable. Remember, the goal is to prompt your audience to pause, react, and engage.

7. Engage Employees Outside Your Marketing Team

Your employees are your brand’s most potent ambassadors. Encouraging participation from those outside the marketing department can inject authenticity and diverse perspectives into your content. Encourage your team to share their achievements, insights, and behind-the-scenes glimpses of their professional life. This not only amplifies your reach but also humanizes your brand, fostering a stronger connection with your audience.

8. Use Content Suggestions to share relevant content.

LinkedIn’s Content Suggestions tool is a treasure trove for page admins seeking to share content that resonates with their target audience. By filtering content based on industry, location, and job function, you can find trending articles and posts that align with your audience’s interests. Sharing relevant, timely content positions your company as a thought leader and go-to resource in your field, enhancing your brand’s credibility and appeal.

9. Engage with other companies

Building relationships on LinkedIn isn’t limited to individual professionals; engaging with other companies can be equally beneficial. Like, comment on, and share content from partners, clients, and industry peers to foster a sense of community and collaboration. This not only broadens your network but also encourages reciprocal engagement, increasing visibility and driving traffic to your page.

10. Showcase your relevant content

Showcasing relevant content on your LinkedIn company page is crucial for engaging and growing your audience. Share insightful articles, industry news, and updates that reflect your brand’s expertise and values. Use rich media like images and videos to make your posts more engaging. Regularly updating your page with valuable content will not only keep your audience informed but also establish your brand as a thought leader in your industry.


Optimizing your LinkedIn company page is a multifaceted process that extends beyond mere presence to actively engaging and growing your professional network. By implementing the outlined best practices, from completing all page details to showcasing relevant content, you’re setting a solid foundation for your brand’s digital presence. These strategies are designed not just to enhance your visibility but to foster meaningful interactions with your audience, ultimately driving brand awareness and business growth on one of the world’s most influential professional networking platforms.


  1. What makes a successful LinkedIn company page?

    A successful LinkedIn company page effectively communicates your brand’s story, values, and products or services. It engages its target audience with regular updates, valuable content, and opportunities for interaction. High-quality imagery, complete company information, and active engagement strategies—such as responding to comments and sharing industry-relevant content—also contribute to its success.

  2. How do i optimize my company page on LinkedIn?

    To optimize your LinkedIn company page, ensure all company information is up-to-date and comprehensive, including a compelling overview, website link, industry, and location. Use high-quality, branded cover and profile images. Regularly post valuable content to engage your audience, including industry insights, company news, and professional tips. Encourage your employees to follow and engage with the page, and utilize LinkedIn analytics to track performance and refine your strategy.

  3. What is the 4 1 1 rule on LinkedIn?

    The 4-1-1 rule on LinkedIn is a content sharing strategy suggesting that for every self-promoting post, you should share one relevant post from another source and four pieces of content written by others. This rule aims to balance promotional content with valuable, informative content, fostering engagement and providing value to your network.

  4. What are the best practices for a LinkedIn page?

    Best practices for a LinkedIn page include regularly posting engaging and relevant content, optimizing your page for search by using keywords in your company description, and engaging with your followers by responding to comments and messages. Also, encourage your employees to interact with your posts and list their positions at your company to extend your reach. Use high-quality images and videos to capture attention, and analyze your page’s performance metrics to refine your strategy.

Photo of Hanan Akmel
( LinkedIn Marketing Specialist/Strategist )

Hanan Akmel, our LinkedIn Marketing Specialist, excels in crafting bespoke marketing strategies for diverse clients.

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