How to do LinkedIn outreach

Key takeaways

  • Personalization is Key: Tailoring your message to the specific interests and achievements of your prospects significantly increases engagement and response rates.
  • Know Your Audience: Utilizing LinkedIn’s search capabilities to identify and understand your target audience lays the groundwork for effective outreach.
  • Engagement Over Sales: Approach LinkedIn outreach as a means to start conversations and build relationships, rather than as a direct sales tool.

Are you looking to expand your network and reach out to potential prospects on LinkedIn? LinkedIn outreach is a powerful tool for marketing and outreach, but manually reaching out to hundreds of prospects can be time-consuming and inefficient. Luckily, with the rise of automation tools, you can now automate your LinkedIn outreach to save time and increase your reach. In this article, we will discuss how to do LinkedIn outreach effectively, including using marketing automation on LinkedIn, leveraging the LinkedIn Sales Navigator for outreach, crafting effective outreach messages, and utilizing LinkedIn notes to connect with prospects. Read on to learn more about how to streamline your LinkedIn outreach and maximize your results.

How to do LinkedIn outreach for free

At Influence your Linkedin, we’ve honed our approach to not just connect, but to resonate and engage with our target audience on LinkedIn. This journey is about much more than just sending out messages; it’s about crafting a strategy that aligns with the genuine needs and interests of both you and your prospects. Whether your goal is lead generation, expanding your professional network, or boosting your brand’s presence, the essence of successful LinkedIn outreach lies in personalization, strategic engagement, and consistency. Here’s how we do it:

1. Optimize your Linkedin profile for sales

Before reaching out, ensure your LinkedIn profile is a reflection of your professional best. Think of your profile as your digital handshake; it’s the first impression prospects will have of you. Start by using a professional photo and crafting a compelling headline that clearly articulates your value proposition. Your summary should tell a story, highlighting your expertise, accomplishments, and how you can solve problems for your prospects. Recommendations and endorsements from colleagues and clients add credibility, reinforcing your expertise and trustworthiness in your field.

While LinkedIn Sales Navigator is a premium feature, LinkedIn’s basic search offers powerful capabilities through Boolean search techniques. Use Boolean operators (AND, OR, NOT) in the search bar to refine your search results. For instance, if you’re targeting marketing managers in the tech industry, your search query might look like “marketing manager AND technology.” This approach helps you identify potential leads more efficiently by narrowing down the vast pool of LinkedIn users to those who match your ideal customer profile.

3. Study Your Prospects

Taking the time to understand your prospects before reaching out is crucial. Review their profiles to learn about their professional background, current responsibilities, and recent accomplishments. Pay attention to shared connections, interests, or experiences that can serve as a conversation starter. This step is vital in personalizing your outreach, demonstrating genuine interest in their work, and establishing a common ground.

4. Craft a Message that Short and Valuable

Your initial message should be concise yet impactful, ideally no more than a few sentences. The goal is to grab their attention and make them want to learn more. Personalize the message by mentioning something specific you admire about their work or a mutual connection. Clearly articulate the value you’re offering—be it an insightful article you’ve written, a relevant event, or a potential collaboration opportunity. Avoid making a sales pitch in the first message; instead, focus on building rapport and providing value.

5. Create an automated LinkedIn outreach campaign with at least 3 workflows

While fully automated outreach campaigns require premium tools, you can semi-automate your LinkedIn outreach for free with a disciplined approach and careful planning. Set up a workflow that includes:

  1. Connection Request: Personalized based on the prospect’s profile, mentioning a mutual connection or specific interest.
  2. Follow-Up Message: If they accept your connection request but don’t respond, send a follow-up message a week later, offering valuable content or insight to spark a conversation.
  3. Engagement: Regardless of their response, continue to engage with their content by liking, commenting, and sharing. This keeps you on their radar and helps build a relationship over time.


Effective LinkedIn outreach is an art that combines personalization, strategic targeting, and genuine engagement to foster meaningful professional connections. By meticulously crafting your profile, understanding and personalizing your approach to your target audience, and engaging in thoughtful follow-up, you can elevate your LinkedIn presence and create opportunities for growth and collaboration. This blog not only guides you through each step of the process but also emphasizes the importance of authenticity and value in every interaction on the platform. Through these practices, Influence your linkedin has successfully navigated the vast landscape of LinkedIn to build lasting relationships and achieve our outreach goals.


  1. What is the success rate of LinkedIn outreach?

    The success rate of LinkedIn outreach can vary widely depending on several factors such as the quality of your messaging, your profile’s optimization, and how well you’ve targeted your audience. A well-strategized outreach, combining personalized messages with a compelling profile, can significantly increase acceptance and response rates. While specific success rates are not provided in our materials, implementing best practices can enhance effectiveness.

  2. Can you connect LinkedIn to Outreach?

    Yes, LinkedIn can be integrated with various outreach and CRM (Customer Relationship Management) platforms to streamline your outreach efforts. These integrations allow for more efficient management of connection requests, follow-ups, and messaging within your broader sales and marketing strategies. Tools like LinkedIn’s Sales Navigator can be particularly useful for this purpose, enabling a more seamless workflow between LinkedIn activities and other outreach platforms.

  3. How to do mass LinkedIn outreach?

    Mass LinkedIn outreach should be approached with caution to maintain personalization and to adhere to LinkedIn’s policies on usage and connection requests. Utilize LinkedIn’s Sales Navigator or similar tools for targeted searches and consider using outreach platforms that integrate with LinkedIn for managing campaigns. However, always prioritize personalized connection requests over generic messages to avoid being marked as spam and to increase the effectiveness of your outreach.

  4. How do you write a good outreach message on LinkedIn?

    A good LinkedIn outreach message is concise, personalized, and directly relevant to the recipient. Start by addressing them by name, briefly introduce yourself, and state the reason for reaching out. Highlight any common connections or interests, and make clear the value proposition—what’s in it for them. End with a clear call to action, such as requesting a connection, meeting, or feedback. Avoid salesy language or overly generic templates to increase your chances of receiving a positive response.

Photo of Hanan Akmel
( LinkedIn Marketing Specialist/Strategist )

Hanan Akmel, our LinkedIn Marketing Specialist, excels in crafting bespoke marketing strategies for diverse clients.

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