Optimizing Your LinkedIn Company Profile URL

Key Takeaways

  • Customize Your URL for brand consistency and easier sharing.
  • Simplify Your URL to enhance visibility and memorability.
  • Follow Best Practices to maximize your LinkedIn profile’s impact.

In today’s digital age, having a strong LinkedIn presence is essential for professionals and businesses alike. Your LinkedIn company page URL is a crucial part of your online presence, as it allows potential clients and customers to easily find and connect with your business. In this article, we’ll explore how to find your LinkedIn page URL, why it’s important, and how it can benefit your company. Whether you’re a business owner or an employee looking to promote your company online, understanding how to locate and utilize your LinkedIn company page URL is key to building a successful professional network.

How to find and share your LinkedIn company profile URL

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Finding Your LinkedIn Company Page URL

  • Navigate to Your Company Page: Start by logging into LinkedIn and going to your company page. You can do this by typing your company name in the search bar or by clicking on the “Me” icon and selecting your company page under the “Manage” section if you’re an admin.
  • Look in the Browser Address Bar: Once you’re on your company page, the simplest way to find your URL is to look at your web browser’s address bar. The URL displayed here is the direct link to your company page. It usually follows the format: https://www.linkedin.com/company/your-company-name.
  • Check the Admin View: If you’re an admin of the company page, LinkedIn also provides a way to view and copy your page’s URL directly from the admin view. In the admin view, you’ll find the option to “Edit Page” where the URL can be seen and copied.

Sharing Your LinkedIn Company Page URL

  • Direct Sharing: Once you have your company page URL, you can directly share it in emails, business cards, or through other social media platforms to increase your company’s visibility. This direct link makes it easy for others to find and follow your company on LinkedIn.
  • Embedding on Your Website: Another effective way to share your LinkedIn company page URL is by embedding it on your website. You can add a LinkedIn “Follow” button to your website, which links directly to your LinkedIn company page. This not only increases your LinkedIn page’s visibility but also encourages more followers.
  • Customizing Your URL: LinkedIn allows for the customization of your company page URL to make it more recognizable and easier to remember. While the primary URL is automatically assigned, LinkedIn does offer the option to create a custom URL that better aligns with your brand. This customization option is available in the admin settings of your company page.

How to customize your company page URL on Linkedin

  • Access Your Company Page: Log in to LinkedIn and navigate to your company page. Remember, you need to have admin rights to make changes to the page settings.
  • Edit Your Public Profile: On your company page, look for the “Admin Tools” dropdown menu, usually located at the top right corner of the page. Select “Page Info” or a similar option that leads you to the page settings.
  • Locate the URL Section: Within the page settings, find the section labeled “URL” or “Edit Page.” This section is where LinkedIn allows you to view and modify your current company page URL.
  • Customize Your URL: In the URL section, you’ll see the current URL of your company page, often starting with a default LinkedIn path followed by a unique identification number or a non-customized name. Here, you can input your preferred custom URL. Ideally, this should be your company’s name or a close variation that accurately represents your brand. Keep it simple, professional, and free of special characters or spaces.
  • Check Availability and Save: After choosing your desired custom URL, check its availability. LinkedIn will indicate if the URL you’ve chosen is available or if it’s already in use. If it’s available, proceed to save your changes. If not, you may need to try variations of your company name until you find an available option that suits your brand.
  • Share Your New URL: With your new custom URL saved, it’s time to share it across your marketing materials, email signatures, business cards, and other digital platforms. This consistent use of your custom URL not only enhances brand visibility but also makes it easier for your audience to remember and find your LinkedIn company page.

Best Practices for optimizing your URL

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Choose a Clean, Brand-Reflective URL

Your LinkedIn company profile URL should be as close to your company name as possible. Simplify and streamline your URL to reflect your brand accurately, making it easy for others to remember and type. Avoid using unnecessary characters, numbers, or abbreviations that might confuse your audience. For instance, if our company name is “Tech Innovations,” our ideal LinkedIn URL would be linkedin.com/company/tech-innovations.

Consistency Across Platforms

Ensure your LinkedIn URL aligns with your usernames and URLs on other social media platforms. This consistency helps reinforce your brand identity across the digital landscape, making it easier for your audience to find you no matter where they are searching. If we’re “Tech Innovations” on LinkedIn, we should strive to secure the same handle across platforms like Twitter, Facebook, and Instagram.

Keep It Short and Sweet

While it’s important to reflect your brand name, brevity is key. A shorter URL is not only easier to share but also more visually appealing when printed on business cards, in email signatures, or in any marketing materials. If your company name is longer, consider a recognizable abbreviation that your audience can easily associate with your brand.

Regularly Review and Update if Necessary

LinkedIn allows for URL changes, so it’s not a one-time decision. However, it’s crucial to approach any changes with caution. Frequent changes can confuse your audience and dilute your brand presence. If a rebranding occurs or if you find a more aligned URL option becomes available, update your URL but ensure to communicate the change across all channels where your LinkedIn page is referenced.

Promote Your Custom URL

Once you’ve optimized your LinkedIn company profile URL, incorporate it into your marketing strategy. Add the URL to your email signature, business cards, marketing materials, and other social media profiles. This not only boosts your LinkedIn page’s visibility but also enhances your overall brand’s online presence.

To customize your URL, navigate to your LinkedIn company page as an admin. Select the ‘Edit Page’ option, and look for the ‘Public URL’ section. Here, you’ll be able to edit and customize your page’s URL. Remember, the custom URL is subject to availability, so have a few variations in mind in case your first choice is taken.


Optimizing your LinkedIn company profile URL is more than a minor detail; it’s a critical component of your brand’s online identity and discoverability. By selecting a clean, consistent, and memorable URL, you not only enhance your brand’s visibility but also make it easier for potential clients, partners, and employees to find and connect with you. These best practices serve as a roadmap to ensure your LinkedIn presence is as polished and professional as your business, reinforcing your company’s reputation in the digital world. Embrace these strategies to transform your LinkedIn URL into a powerful asset for your brand’s growth and networking potential.

  1. How do I get my company’s LinkedIn URL?

    To get your company’s LinkedIn URL, log into LinkedIn, navigate to your company page, and look at the URL in the browser’s address bar. The URL typically follows the format of “linkedin.com/company/[your-company-name]”. This is the direct link to your company’s LinkedIn page.

  2. What is my LinkedIn profile URL?

    Your LinkedIn profile URL can be found by logging into your LinkedIn account, clicking on your profile picture to go to your profile, and then checking the URL in the browser’s address bar. It usually follows the format of “linkedin.com/in/[your-custom-url]”. You can also customize this URL by editing your profile and selecting “Edit public profile & URL” on the right side.

  3. How do I link my company page to LinkedIn?

    To link your company page to LinkedIn, ensure you have an active LinkedIn profile with rights to administer the company page. From your LinkedIn homepage, click on the “Work” icon at the top right corner, then select “Create a Company Page.” Fill out the required information about your company. Once the page is created, you can manage it by accessing it from your personal LinkedIn profile under the “Manage” section in your “Work” menu.

Photo of Hanan Akmel
( LinkedIn Marketing Specialist/Strategist )

Hanan Akmel, our LinkedIn Marketing Specialist, excels in crafting bespoke marketing strategies for diverse clients.

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