How to get a High LinkedIn Social Selling Index (SSI) Score

Key takeaways

  • Understand SSI: Grasp the importance of LinkedIn’s SSI for social selling.
  • Improve Strategically: Identify key areas for SSI enhancement with actionable steps.
  • Access and Elevate: Learn how to find and boost your SSI score for greater LinkedIn success.

Are you familiar with the concept of the social selling index (SSI) on LinkedIn? If not, it’s time to get acquainted with this essential tool for maximizing your sales potential on the platform. The social selling index is a measure of how well you are utilizing LinkedIn for social selling, with ssi scores ranging from 0 to 100. By regularly checking your social selling index using a social selling index calculator, you can track your progress as a LinkedIn seller and make necessary adjustments to improve your ssi score. In this article, we’ll explore what the social selling index is, how it’s defined, and where to find your own linkedin ssi score link. So, if you’re looking to boost your sales navigator social selling index, stay tuned to discover how to enhance your ssi index on LinkedIn.

What is the social selling index Score?

The Social Selling Index Score on LinkedIn is a dynamic measure that gauges your prowess in implementing the four pillars of social selling on the platform. These pillars are: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Your SSI Score ranges from 0 to 100, with a higher score indicating that you’re effectively using LinkedIn for social selling. LinkedIn updates this score daily, providing a real-time snapshot of your social selling activities and their impact.

Why does it social selling index (SSI) Score Matter

The significance of the SSI Score extends beyond a mere metric; it’s a comprehensive feedback mechanism that guides your social selling efforts. Here’s why it matters:

  1. Professional Branding: Your SSI Score reflects how well you’ve built your professional brand on LinkedIn. A strong brand attracts more prospects and positions you as a thought leader in your industry.
  2. Targeted Engagement: The score helps you understand how effectively you’re finding and engaging with the right people. This is crucial for B2B sales professionals as it directly impacts lead generation and sales opportunities.
  3. Strategic Insights: Engaging with insights based on your SSI can enhance your relevance and value to your network, fostering deeper connections and potentially leading to more fruitful sales conversations.
  4. Relationship Building: Lastly, a high SSI Score indicates successful relationship-building efforts on LinkedIn, which is the cornerstone of effective social selling. It shows that you’re not just reaching out to prospects but are genuinely engaging with them.

How is the LinkedIn SSI score calculated?

The LinkedIn SSI score is calculated based on four core components, each reflecting a critical aspect of social selling:

  1. Establishing Your Professional Brand: This assesses how well you’ve crafted your LinkedIn profile to showcase your expertise and credibility. It looks at the completeness of your profile, the quality of the content you share, and the engagement (likes, shares, and comments) that content receives.
  2. Finding the Right People: LinkedIn evaluates your ability to locate and connect with potential prospects using its platform. This includes leveraging search and research tools like LinkedIn Sales Navigator to identify and engage with potential leads.
  3. Engaging with Insights: This component measures your interaction with your network. It considers how you share relevant industry content, engage in conversations, and provide insights, demonstrating your expertise and staying top of mind with your connections.
  4. Building Relationships: The final component gauges your success in establishing and growing your network. It looks at how you’re expanding your professional LinkedIn network with the right people and how those connections are contributing to your social selling efforts.

How to find your linkedin social selling index score?

Finding your LinkedIn SSI is a straightforward process, reflective of LinkedIn’s commitment to enhancing user experience and fostering an environment conducive to professional growth. Here’s how you can find your SSI:

  1. Direct Access: Navigate to the LinkedIn Social Selling Index page by typing “LinkedIn Social Selling Index” into your search engine or logging into LinkedIn and searching for “Social Selling Index.” This will direct you to a page that immediately displays your SSI score.
  2. LinkedIn Sales Navigator: For users of Sales Navigator, LinkedIn integrates SSI insights directly into the platform, offering regular updates and tips on how to improve your score.

What is a good LinkedIn social selling score?

A “good” SSI score can be somewhat subjective, depending on your industry, the competitiveness of your market, and your specific social selling goals. However, LinkedIn suggests that:

  • An SSI score of 70 or above is considered excellent, indicative of a well-optimized LinkedIn strategy that effectively leverages social selling practices.
  • Scores between 60 to 70 demonstrate a strong grasp of social selling techniques, with room for further optimization.
  • Scores below 60 suggest that there are significant opportunities for growth and improvement in your LinkedIn social selling strategy.

How can you improve your social selling index?

Improving your SSI is a strategic process that involves enhancing your performance across all four components. Here are actionable steps to elevate your SSI score:

Optimize Your Profile

Ensure your LinkedIn profile is complete and optimized for your target audience. Use a professional headshot, craft a compelling headline, and populate your summary with insights into your expertise and how you can help potential clients. Regularly updating your profile and publishing articles or posts can also improve your professional brand score.

Utilize Advanced Search Tools to find the right people

Make use of LinkedIn’s advanced search features and Sales Navigator to find and connect with the right prospects. Tailor your search criteria to match your ideal customer profile to ensure you’re targeting the most relevant individuals.

Share and Engage with insights

Become an active participant in your industry’s conversation by sharing insightful content and engaging with posts from your network. Commenting on, liking, and sharing others’ content can also boost your engagement score.

Focus on Meaningful Connections to build relationships

Instead of merely increasing your connection count, focus on building meaningful relationships with your connections. Personalize your connection requests and follow-up messages to foster genuine interactions.


In the vast network of LinkedIn, understanding and leveraging your Social Selling Index (SSI) score is pivotal for B2B success. Our journey through this blog has illuminated the essence of the SSI score, its significance, and the multifaceted approach to both assessing and enhancing it. We’ve explored the foundational elements that contribute to your SSI, providing a roadmap to not only discover your current standing but also actionable strategies to elevate your presence on LinkedIn. From optimizing your profile to engaging with insights and building meaningful connections, the path to a higher SSI score is a testament to the power of strategic social selling.


  1. What is a good LinkedIn social selling score?

    A good LinkedIn Social Selling Index (SSI) score is generally considered to be above 70 out of 100. This score reflects your effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships on LinkedIn. Achieving a score above 70 indicates strong social selling practices, positioning you well within your industry and network for leveraging LinkedIn for sales and networking purposes.

  2. What is the LinkedIn ssn score?

    The LinkedIn SSI score, or Social Selling Index, measures your effectiveness in four key components of social selling on LinkedIn: establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is scored on a scale of 0 to 100, with each component contributing to your overall score. This metric helps users understand and improve their social selling tactics on the platform.

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( Agency Director/Manager )

As the Agency Director, Noah Mohamed expertly steers the agency’s strategic direction, balancing client acquisition with effective management.

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